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7月17日消息,据国外媒体报道，谷歌星期五宣布，它已经收购了数据库软件公司Metaweb。这家创建于2005年的公司汇集了一个包含全世界各类东西、它们的属性和它们的关系的数据库。

Metaweb与谷歌面临类似的挑战。例如，人们能够使用十几种不同的词汇描述同一个实体或者同一个名称能够指不同的实体。Metaweb的数据库通过一种名为“Freebase”（免费数据库）的机制允许其他人为这个数据库贡献内容，跟踪1200万这种实体的属性。

谷歌的一位产品管理经理Jack Menzel在博客中说，谷歌能够处理许多搜索查询。但是，Metaweb的信息将使它能够处理更多的内容。

Menzel说，通过使用丰富的内容摘要和搜索回答等功能，我们正在开始应用我们对网站的理解使搜索做得更好。但是，有些搜索仍然超出了我们的范围。“学费在3万美元一下的西海岸的大学怎么样?”或者“40岁以上至少获得一次奥斯卡奖的演员是谁？”。这些都是很难的问题。我们收购Metaweb，因为我们认为通过一起工作，我们将能够提供更好的答案。

Menzel说，谷歌和Metaweb计划继续保持“Freebase”作为一个全球的免费的和开放的数据库。我们计划为Freebase做出贡献并且进一步开放Freebase。如果其它网站公司使用并且为这个数据库做出贡献，我们会非常高兴。我们认为，通过改善Freebase，它将成为让网站向每一个人提供更丰富内容的巨大资源。

• Accessible Web Design - Joe Dolson on accessibiliy.
• ad:tech blog - Official blog for the ad:tech conferences.
• agerhart - Andrew Gerhart, the Director of SEO for Primedia Automotive, writes about in-house SEO issues, optimization, web 2.0 topics and search engine news
• aimClear Search Marketing Blog - Another Minnesota based blogger makes the list with
• Alibi Productions Blog - Drew Stauffer’s blog about marketing online.
• Alister Cameron - Blog consultant, web designer and father of four blogs about blogging and search marketing.
• Altogether Digital - A group blog from the team at London based search marketing agency Altogether, which is a result of the merging of eyefall, DC Interact & Meme, blogs about SEO, PPC and affiliate marketing.
• AOL Search Blog - The official search blog for AOL.
• Apogee Weblog - Richard Ball of Apogee Web Consulting blogs about search engine marketing, small business growth, web analytics and pixel advertising.
• Ask Kalena - Kalena Jordan offers search engine tips and advice.

• Baron VC - Sam Baron writes about social media.
• Biznology - IBM Distinguished Engineer Mike Moran’s blog on search.
• BloggerDesign - Thomas McMahon’s blog (aka TwisterMC) on blog design, usability and marketing.
• Blogs and Feeds - Amanda Watlington’s blog on blogging, RSS and search marketing.
• Blue Hat SEO - Eli writes about advanced SEO tactics.

发到这了。

• BoogyBonBon - Levi, founder of WordZe blogs about making money online and the MyGen simple site generator.
• BPWrap - Barry Welford’s blog about internet marketing.
• Brad Fallon - Long time SEO.
• Brandon Hopkins - Made a big hit with a link building post which hit the home page on Digg.
• Brian White - Googler on the search spam team blogs personal interests, but mostly Google. Think the Google spam team doesn’t know about the latest paid link schemes? Guess again.
• Britopian - Michael Brito, formerly with HP and now with Yahoo, writes about social media and marketing online.
• Bruce Clay Blog - Lisa Barone performs her blog magic covering the search marketing industry.
• BUMPzee SEO/SEM Community - An interesting community that aggregates the blog RSS feeds of it’s members. In a way, this acts like an aggregator or RSS mashup.
• Business Blog Consulting - A group blog started by Rick Bruner.
• business2blog: B2Day - The latest ideas from Business 2.0 editor Erick Schonfeld

• Cameron Olthuis - Personal blog with some search and SMO/SMM thrown in.
• Cape Cod SEO - Small business SEO and PPC plus a little about Cape Cod from Derek J Edmond.
• Capture the Conversation - Internet Marketing Methodologies from Room 214, Inc co-founders James Clark & Jason Cormier.
• Cartoon Barry - Barry Schwartz’s pseudo personal blog. Also includes links to posts from his work at Search Engine Roundtable and Search Engine Land.
• Catalyst Search Marketing Blog - Heather Frahm, President of Catalystonline, writes about issues related to healthcare and pharma search marketing.
• Catherine “Cat” Seda - Long, long time, search marketer!
• Charlene Li’s Blog - Forrester Analyst blog that also covers search marketing.
• Clix Marketing Blog - PPC Expert David Szetela has lots of speaking gigs. I just wish he’d post more often on industry news and tips on paid search advertising.
• ClearSaleing Blog - I came upon this search marketing agency blog indirectly and found it to be chock full of great posts with practical advice and clear insight from people who know what they’re talking about without all the pomp and circumstance you see on the prima donna SEO blogs. Well done!
• Comparison Engines - Brian Smith’s popular blog on comparison shopping engines.
• Commerce360 Blog - Craig Danuloff posts about search marketing and analytics.
• Compete Blog - Online trends and insightful findings from the team at Compete.com.
• comScore Networks - Feed for comScore press releases.
• ContextWeb Internet Advertising Blog - John Ebbert writes about online and contextual advertising with info for publishers and advertisers.
• Conversion Rater - Pat McCarthy shows you how to make the web convert for your goals.
• Convertup - Brian Thibault, aka Bonez / TBO, blogs about usability, search engine rankings and general website marketing strategy.
• Copyblogger - Brian Clark’s most excellent blog on copywriting and marketing.
• Cornwall SEO blog - Lyndon Antcliff’s SEO & social media blog.
• Peng yuan SEO blog - Bill Peng seo blog.
• Cre8pc - The lovely and super smart Kim Krause’s blog on usability and holistic search marketing.
• Cre8tive Flow - Cre8asiteforums group blog.
• Create Business Growth - Christine O’Kelly writes about blogging, copywriting and small business marketing online.
• CrunchNotes - Michael Arrington’s less formal blog as a companion to Techcrunch.
• Cshel SEO and PR - Carolyn Shelby, who helps Neil and Cameron on their podcast, Rush Hour, writes about online marketing for small businesses.

D

• Daggle - The man, the legend, Mr. Danny Sullivan: Hero of search marketing.
• David Naylor - DaveN, a favorite UK based search marketer who isn’t afraid of wearing a black hat from time to time.
• Did-It Frog Blog - “We’ve got a whole pond-full of experts at Did-It who want their croaking voices heard.”
• Diva Marketing Blog - Toby Bloomberg’s blog on marketing with blogs.
• DMA Search Engine Marketing Council Blog - Direct Marketing Association SEMC blog.
• Dosh Dosh - This anime spotted blog written by Maki, a Political Science and Philosophy student in Toronto Canada, is all about making money online and along with that comes posts about professional blogging, affiliate marketing, get-paid-to programs, advertising networks and social media monetization.

E

• Earl of Grey’s Blog - Runs syndk8 blackhat SEO forum, Affiliate Earners and probably other things I’ll never know about. Also blogs periodic and humorously sarcastic observations of the search industry.
• eBuzzMaster - Personal blog of self proclaimed SEO geek, Meg Walker, from Network Solutions covering online advertising, search marketing and SEO.
• eCommerce Blog - Ethan from Baltimore based Groove eCommerce posts on this newer blog about industry and company news followed by topics ranging from SEO to analytics.
• eConsultancy Internet Marketing & News - Group blog from the team at eConsultancy.
• eCopt eCommerce Optimization - If you’re looking for practical examples and insight into the world of online retailing, then Matt’s eCopt blog is the place to subscribe to offering an array of articles, tips, tricks, tutorials on running an eCommerce business or storefront.
• E-Marketing Performance - Stoney deGeyter and the team from Pole Position Marketing offer up search marketing information to render your competition powerless.
• Elixr Systems Blog - James Peggie and Dylan Downhill post about SEO, PPC and online PR.
• eMarketing Talk Show - Cindy Turrietta podcast show on search marketing.
• Emergence Media - Daniel Riveong’s excellent blog on internet marketing and social media.
• Enquisite Search Metrics Blog - While this blog name carries a “metrics” label, the past month’s entries have actually been interviews with interesting search marketing people ranging from to Greg Boser to Josh Stylman. The blog is from Richard of Zwicky of Metamend, the company that created the Enquisite free search metrics software.
• Epiphany Solutions Blog - UK based search marketing agency blog.
• Eradicate Perplexity - Scott Orth does his best to demystify search engine marketing.
• Eric Lander’s Blog - A “jack of all trades” in-house marketer for ADP, Eric writes about content monetization and contextual advertising as well as the usual SEO, pay per click and search engine topics.
• eTraffic Jams Blog - Michael Pedone writes about SEO.
• eWhisper.net - Brad Geddes thoughts on advertising, PPC and the web.
• ExperienceCurve - Karl Long’s blog on marketing, social media and customer experience.

• fantomNews - A long time blog written by Ralph Tagtmeir who’s known to have some serious black hat, ip delivery (cloaking) skills, also includes a weekly fantOon or cartoon about search marketing.
• Finding the Sweet Spot - Scott Clark, a web marketer from Kentucky blogs about a variet of personal and professional interests including SEO.
• First Page Fitness Blog - Everett Sizemore blogs about his specialty area of search marketing - health and fitness SEO.
• FishSEO - Scott Fish keeps you up-to-date on the latest SEO news and techniques.
• flashpoint - Yahoo Ian Kennedy’s blog on social media advertising.
• Flyte Blog - Rich Brooks writes about web marketing for small business.
• freshblog - The team at Fresh Egg, Ammon Johns’ UK search marketing agency post about work, search marketing and industry observations.
• FroggBlog - Not to be confused with, umm ribbit, the “Frog Blog” from U.S. based Did-It, this blog belongs to the team at LeapFrogg, a UK based which aspires to writing opinions, original ideas and personal observations about SEO, paid search and social media.
• Fused Nation - Scott Boyd, aka “marketing guy” blogs about UK search marketing news, gossip and discussions.

G

• Getting Granular - Digital Grit’s company blog written mostly by Aimee Kessler Evans with observations on the search marketing industry.
• GOODROI Internet Marketing - Greg Niland’s blog, also the host of GoodKarma Online Marketing Radio Show.
• Google Analytics Blog - Official blog for Google Analytics with tips and resources from the GA team.
• Google Base Blog - Official Google Base blog.
• Google Blogoscoped - Phillip Lenssen’s blog about mostly Google.
• Google Code Blog - Google API’s and more.
• Google Operating System - Ionut Alex Chitu offers uUnofficial news and tips about Google.
• Google Watch - Steve Bryant from Ziff Davis watches Google.
• Google Webmaster Central blog - Posts from the Google Webmaster Central team including wisdom from Vanessa Fox and Adam Lasnik.
• Google Webmasters Help FAQ - Alan Doherty, John Honeck, John Mueller, Richard Hearne and Sebastian write this unofficial Google Webmasters Help Forum blog drawing attention to the many, many questions and answers that get posted.
• Google Webmaster Help Google Group - A forum, not a blog, but valuable nonetheless.
• Google’s Blogs ‘n More - Mix of official Google feeds from Google Blogscoped.
• Googling Google ZDNet - Garett Rogers from ZDNet blogs about what Google is up to.
• Got Ads? - John K. blogs about advertising revolving around Google.
• Gray Hat Search Engine News - excellent SEO humor is offered up by Chris Ridings and Gurtie.
• Graywolf’s SEO Blog - Michael Gray blogs about social media and grayhat SEO.
• Great Finds - iCrossing company blog about marketing online.
• Greg Hartnett - Internet entrepreneur (BOTW.org and other sites), husband, father, activist and all around great guy.
• Grokdotcom - Group blog from Future Now. Also includes a nifty search marketing blogs aggregator feed.
• Gypsy Bandito - Media maven CT Moore (Chris Moore) posts lots of video and on a variety of topics ranging from PR, Marketing, Advertising and some SEO.

上周的某个晚上，推一把运营推广28群里人声鼎沸，大家围绕网络推广的话题争论不休。看到群里高手这么多，M兄便发布了一个需求，说其公司要推广一本励志方面的新书，但是对推广方面的知识了解甚少，甚至连SEO是什么意思都不清楚，所以想花钱请人帮忙在网络上进行推广。大概的预算是500-1000元，指标是通过推广达到800本销量。应该说这个需求很不靠谱，原因主要有二：

1、1000元连推广成本都不够。当我和M兄抛出这个观点时，M兄一脸茫然的问我，做网络推广有什么成本？咱们一起来算一下网络推广的成本在那里。咱先把所有可能额外产生的费用全抛出，只算最基本的人工成本。如果谁，能在不花费任何费用的情况下，把这个指标完成，那此兄的月薪至少可以达到6000左右，日均收入即是300左右。（工资/22天，因为每月有八天休息。）也就是说，即使在没有其它成本的情况下，其本身的人工成本就是300一天，如果完成这个任务要耗费4天以上的时间，那对其本人来说，就是超出了成本，就是赔钱。

这个工资水平大家不用怀疑，随便找些业内的人问问就知道了。如果有朋友有这个能力，却没达到这个收入，那来北京吧，这样的人才很缺。

2、1000元的利润明显不合理。再假设确实有这样的牛人、或者说正好有相关的渠道，能够把这个任务瞬间完成。但即使这样，此仁兄也不会接这个业务。因为即使1000元全是纯利润，但平均到每本书上也才赚1元多一点。虽然我不是卖书的，但这个比例明显不合理。稍微有点头脑的人都会想到，干脆去批发800本书自己卖得了，利润绝对不只1000。

其实除了以上两条，还有很多方面可以证明这个需求的不合理，但是这两条已经足够了。而且认为这事不靠谱的，不仅仅是俺一个人，就这个问题，俺同好友牟长青等多位国内知名网络推广专家均交换了意见，大家一致认为不靠谱。

当然，想用1000块钱做成这件事，不是不可能。前提是发出任务的人，要精通网络推广。如果M兄本身明确的知道如何用1000块钱完成这个指标，只是需要找一些网络民工单纯的执行，那这个任务就靠谱了。比如说M兄擅长论坛营销，并且知道在国内20强的读书论坛，发布4轮营销贴，就可以完成此指标。且4篇营销贴已经备好，只差找人去按照既定规则发布的情况下，这1000块钱就够用了，甚至说几百就够了。

简单的说，外行人省不了钱，想省钱，就需要先变成内行人。

之所以拿这种小事做文章，是因为江礼坤实在看不下去了，现实中，存在有太多的M兄。在推一把论坛、推一把几十个系列QQ群中，经常有人提出类似的需求。甚至还经常有人直接找上门，说想把网站全权交给俺推广，一个月给俺XXX元（XXX》3000元），然后将流量做到每天XX万，甚至有的还要求带来XXXXX元的销售额。这些想法和需求，真的很另俺无语。

一般这样的需求，多出自低成本制作的中小型网站。通常情况都是公司的负责人，对互联网认知有限，但又没有钱和资源，所以就天真的想一个月花个千把百块钱，然后找个所谓的网络推广高手，把推广部分完全外包。应该说想法是非常好的，但是想法要符合实际才行呀，而这些需求，稍微动动脑，就知道是不靠谱的事了。

1、能在没有任何资源和资金，或是在少量资源或资金支持的情况下，就能把网站给推广起来，或是能通过推广带来销售的人，月薪至少也是万元以上。这样的人可能做这种兼职吗？不是说不喜欢钱，而是像前面分析的，这点钱对于他们来说，等于赔钱。

2、做网站或是开网店最难的地方在那里？当然是用户、流量、销售额。如果对方用这点钱就能解决这样一个大问题，完全可以自己创业了。

而在这些不合理需求的背后，往往都是多方受损。这里举一个真实的例子：Q上的一位好友W兄，在公司负责推广。其公司本身钱不多、没资源，一共只有十几人。老板是做传统企业出钱，对互联网了解的不多。但是他却很“勤奋”。网站所有的页面全是其亲自设计，网站的任务指标也是其亲自制订。

但是一个完全不懂网站设计的人，设计出来的页面，大家可以想你一下。客气一点的说：设计的比较烂，用户体验极差。W兄及他的同事，不只一次的和老板沟通过这个问题，但是老板很固执，坚持认为自己的设计很完美。

网站的流量指标定的倒不算高，但问题是，这样的网站界面，除了有种想让人关闭的冲动之外，再没什么优势了！不管拉来多少人，都留不住。

后来老板听说SEO好，决定做关键字优化。又亲自选了20多个关键字，交给W兄要求优化上去。但是这20来个关键字，除了两三个稍微有点搜索量之外，其它全是不符合用户搜索习惯的冷门词，一年都不会有超过100的搜索量。就这个问题，W兄也积极和及时的与老板进行了沟通，但是老板还是坚持认为自己选的词很靠谱。

现在这个网站的现状就是：钱没少花、力没少出、时间也没少耗费，但就是没起色。老板郁闷，员工也郁闷。

其实总结起来，凡是能提出这些不靠谱需求的人，基本上都是门外汉，却又怕别人看出自己是门外汉，或是对下属缺乏信任感。特别是一些在其它行业获得了成功，想尝试互联网行业的成功人士，所以最后俺想提几条建议：

1、互联网行业，是一个全新的行业，与传统行业的玩法差异很大。所以想转行进入互联网行业的同志，一定要先更新思想。

2、如果您是个门外汉，请先把自己变成内行人再说。否则没被别人忽忧瘸，自己先把自己忽忧瘸了。

3、要懂得放权和相信别人。不懂的事不要掺和，交给懂的人去做吧。若实在不放心，可以找一些第三方的公司或是人咨询一下。

4、做互联网切忌不要太浮躁，心态很重要。据笔者观察，目前中国成功的网站中，一夜暴富型的少之又少，大部分网站都经历了两三年的沉淀期才走向成功。所以一定要耐得住寂寞。

向各大搜索引擎提交sitemap的方法：
1，Google,使用Google账号登陆后，验证您的网站，然后就可以再“sitemap”页面提交
2，Yahoo,通过网址管理提交http://siteexplorer.search.yahoo.com
3，通过网址管理提交http://sitemap.cn.yahoo.com/mysites
4，向MSN提交网站地图Sitemap，用URL直接提交：http://api.moreover.com/ping?u=http%3A//www.your_site/sitemapxml/index.xml
5，向ASK提交网站地图http://submissions.ask.com/ping?sitemap=http%3A//www.your_site/sitemapxml/index.xml
6，向百度Baidu提交网站地图Sitemap，现在百度不支持Sitemap。通过在的网站robots.txt文件中添加:sitemap:http://www.your_site/sitemap.xml

不多说了，上图

关于搜索极限，给了我们三点启示：

一，你找不到极限页以后的东西，也就是GOOGLE，你的网站排名在1000以外，BAIDU在760以外，将没有一点机会。
 

二，武侠小说里，经常说，突破极限后，进入另一个层次，换句话说，假如你的收录已经超过这个极限，那么你的站就很牛了，已经进入另外一个等级的牛站了。不明白什么意思的，查下关于长尾理论的解释。

三，再一次印证了，BAIDU的结果比GOOGLE精简，也可以说BAIDU没GOOGLE搜索强大。

彭愿也一直在关注最近的变化，并通过和各位站长交流，总结了这次调整的一些规律。

1、关键字密度，手里有个客户托管的网站，属于超级热门的词，BAIDU竟价，最高到60RMB点一下的，这个词一直是被BAIDU盯住的，所以操作的一直很小心，同时对主要竞争对手的站也比较关注，这次更新，基本上核心字密度稍微大一些的，或SEO痕迹比较明显，比如加粗，加色等，基本都降10-30位左右，第一页的站，包括我这客户的，都被清洗了一遍，无一幸免，纷纷掉到第2，3页。有一个实力比较强的竞争对手，甚至从前5位，掉到600多位去。

对此，彭愿采取了2个对应措施，一是去掉了加粗的关键字，调整了局部关键字频率，二是，增加了几篇不带关键字的文章，并且调用到首页，以稀释关键字密度。

2、很明显，baidu对链接作弊行为加大了处罚力度，对黑连，隐藏连的识别技术也明显提高，特别是对BAIDU贴吧，BAIDU知道，百科等产品上的乱发连接行为进行了惩罚。同时，大家注意检查下自己的友情连接，如果友情连接的网站被惩罚，应果断处理，以免殃及池鱼。

3、加大了刷相关等作弊网站的惩罚，这个是我从一热衷刷相关搜索的黑帽哪里得到的信息，自从点石上透露过如何刷相关搜索后，爱玩这个的人就多了。在以往，BAIDU就能识别刷相关等网站，惩罚一般是K掉首页，或首页沉底，但是这回，在K掉首页同时，还进行了大规模拔毛，收录少一半，还有的直接被完整的K掉整个站。证明了BAIDU对这些黑帽手法的惩罚加重。